When digital is perfectly integrated into the entire stay experience.
Description
Located in a unique and original setting, at the gateway to Lausanne, in the Swiss commune of Paudex on the shores of Lake Geneva, the apartments of the residence La Paudèze are an ideal alternative to stay in the region feeling at home at the rate of a hotel room.
The apartments of La Paudèze welcome both business and leisure travellers in a cosy atmosphere.
Sinartis has developed the adapted digital platform to provide an integrated visitor experience from discovery of the residences to booking and access to the apartments (smartphone application).
Challenges
In this type of project, simplicity of use is paramount because the platform must act as the main contact for the customer throughout the stay.
Below are the main challenges that had to be met:
- Intuitive and logical user experience throughout the user journey
- Immersive, attractive presentation of the residences, in order to make you want to book
- An elegant graphic line that matches the services provided
- Technical integration with the reservation system
- Multilingual platform
A global approach based on the needs of users.
A refined, elegant design, in the spirit of the Residences.
Solutions
In order to realize this platform, the DRUPAL CMS was recommended because it offers undeniable advantages and offers most of the desired functionalities out-of-the-box.
- Development of a multilingual CMS site : FR, EN, DE
- Interface with the AvailPro system for reservations
- New theme integration for Google maps (sleek)
- Sticky menu and adaptive design (custom transition rules)
- Comprehensive content to facilitate discovery and access to the region's activities
- Call-to-action allowing to book always visible - Conversion oriented
