A pension fund with a sustainable and responsible approach to managing your assets.
Description
AVENA is a pension fund founded in 1977 by BCV. As a key player in occupational pension plans in French-speaking Switzerland, the foundation offers the advantages of having advisors close at hand, simple pension plans and flexible solutions at very attractive conditions.
The Foundation has reiterated its trust in our agency in order to completely redesign its digital identity and platform to match its new objectives, its strategic repositioning and its new brand: Avena.
Challenges
- new brand image and repositioning: developing a new digital visual identity based on the brand's DNA, values and new positioning.
- new business goals: moving from a "presentation" site to a Conversion-oriented (UX) user experience
- technological replatforming and migration of existing content
- digital marketing strategy: integration of new objectives
Being professional. Being by your side. Being there for you for years to come.
Three key values around which Avena's new digital identity has been developed
Solutions
The choice for the new CMS was Drupal because, in addition to being perfectly in line with the specifications and intuitive to manage, it meets all expectations and needs in a flexible way while offering future integration possibilities in line with Avena's development.
- Identification of the new brand positioning for digital
- Clarification of sales and marketing objectives (Conversion)
- UX: content mapping and wireframing
- Development of the new digital visual identity
- Technology: migration from eZ Publish to Drupal
- Creation of a secure area, role management and access management
- Validated and compliant with BCV IT security standards
- Strategy and digital marketing
