Aware of the environmental impacts of construction activities, GCM SA advocates for the benefits of local gravel pits, offering a variety of activities and products on a single site.
Description
GCM is a key player in the construction industry, specializing in concrete production and material recycling. We redesigned their website to better meet user needs, with an innovative design featuring organically structured sections.
The new visual identity reflects the company’s values, while the user experience, optimized for conversion, provides GCM with a modern and functional platform that strengthens its brand image.
Site web
A refreshed brand image to represent the company’s sustainable values.
Challenge
- Technological migration to ensure the long-term sustainability of the content management system.
- Rethink the UX around user needs and conversion optimization.
- Redesign the visual identity to align with GCM’s values and strengthen its brand image.
Solution
- New integrated platform for improved content management and optimal performance.
- Innovative design for the industry, featuring organic sections, providing a smooth visual experience.
- UX redesign for intuitive, seamless navigation, enhancing user interaction.
- Conversion optimization through targeted and efficient user journeys.
- Brand-new visual identity, aligned with GCM's brand image and core values.
UI Kit
